The Human Fertilisation and Embryology Authority (HFEA) says people should feel the same about it as they do about altruistic, or living, organ donation.
It is launching a new drive to encourage more donors to come forward to help infertile couples have a child.
Because of a shortage in donors in the UK, a number go abroad for treatment, sometimes to unregulated clinics.
The HFEA is trying to increase the number of national donors because of concerns about the safety of treatment abroad.
Last year it agreed to increase the levels of compensation given to egg and sperm donors.
Now it is bringing together a group of experts to help develop ways of increasing awareness of gamete donation in the UK, and to encourage people to regard it as a positive contribution to society.
TODAY'S BOOK SUGGESTION:
Grade A Baby Eggs; An In-fertility Memoir
-- Victoria Hopewell was a forty-something divorced clinical psychologist when she met and married a longtime bachelor whose ninety-year-old parents were anxiously waiting for a grandchild. Problem was, even though Victoria had two young daughters from a previous marriage, her intense desire to create a baby with her new husband was thwarted by her own body.
Her eggs were aging faster than her healthy hormones and youthful appearance would suppose. Desperate to bear a child, willing to undergo every procedure from Lupron shots through egg harvesting and in vitro fertilization (IVF), she is blocked at every corner of medical protocol from achieving her dream of a successful pregnancy.
Finally she journeys toward acceptance of using a donor egg, much to the dismay of her growing daughters. But no eggs are available, and she is placed on a lengthy hospital wait-list. Victoria and her husband then embark on a surrealistic egg hunt to find their own donor.
Follow her insider's account of the hidden world of egg donation-where women's eggs are bought and sold over the internet and a beautiful model with high SATs and a prior successful donation commands the highest prices.
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