Fertility clinics are for the first time to be rated on their likely chance of delivering a baby.
The information, to be included on a revamped website, marks a departure from "historical" guidance which experts say is unreliable.
Previously the "Choose a Fertility Clinic" service from the body that regulates and licenses In-Vitro Fertilisation (IVF) clinics only showed recorded live birth data.
The new site from the Human Fertilisation and Embryology Authority (HFEA) continues to include those figures. But in addition it estimates the "predicted chance" of a live birth at each clinic, based on a range of values.
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