Not knowing where the highest chance of conceiving falls in the monthly cycle can delay conception for women planning a pregnancy, experts warn.
New research from Clearblue revealed that two in three women in the UK don't know that there is "only a small window of opportunity" during which conception can take place each month.
With more women putting off starting a family until a later age, an increasing number are finding difficulty falling pregnant by trying to conceive at the wrong time.
In response to the findings, fertility expert Zita West said that optimising your chances of conceiving by identifying the 'peak' fertile days each month could considerably increase the chances of pregnancy.
"Many of my patients have spent years trying to conceive naturally without success to the detriment of their fertility long-term," she explained.
"Knowledge is power, as a woman having the knowledge to optimise your chances of conceiving is the most empowering thing you can do in planning your pregnancy."
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